Missions

Missions empowers and motivates users to do more good, through gamified and easy-to-complete activities. Whether it’s taking shorter showers, educating themselves on racial inequity or learning about election candidates, Missions activities can promote awareness, develop empathy and encourage socially conscious behaviour in the workplace or at home.

My Role

This project represented the first net new product line added to the portfolio in several years, Together with the Head of Design, I collaborated on the initial vision, defined the 18-month strategy, securing internal buy-in to invest in the development of the feature.

During the original research and design phase, I performed extensive market and competitive research to understand what competing or tangental products existed and how we could differentiate ourselves. I was also heavily involved in several months of client and prospect interviews, followed by conducting product-market fit validation.

From there, I continued to support feature development, testing, launch and in-market support for the offering.

Outcomes

Missions was designed to provide an engaging gateway to other revenue-driving ‘acts of goodness’ in our system and has been successful in that since its launch.

• Companies that launched Missions see an average of 64% higher overall participation in their program compared to those without Missions.

• Missions users, on average, are at a 10 times greater likelihood of becoming a volunteer or donor.